About / Amanda Lee Liu

Black-and-white portrait of Amanda Lee Liu in a black dress beneath floral artwork.

01 / Creative foundation

Visual training.

London College of Fashion: editorial design, fashion’s visual language, surrealism’s unexpected pairings. A page is an experience, not a surface.

02 / Strategic foundation

Pairing thoughtful design with data.

Strategy and operations at Amazon and DoorDash.

03 / Human perspective

Remembering who it is for.

How children meet language, how families connect with culture, how a gathering becomes a community.

04 / The next AI chapter

A new set of possibilities.

AI is a tool, not a substitute for judgement: what is still worth making slowly?

Amanda Lee Liu’s daughter standing beside a tall stack of donated diaper boxes at a diaper bank.

Offline

Reading, creating art & taking my daughter to volunteer at our local diaper bank.

Experience

London College of Fashion

Editorial Design, Fashion & Art Direction

Amazon

Operations

DoorDash

Strategy & Operations

Independent practice

AI, Cultural Moments & Community