Multilingual merchant experience
Brought Chinese merchant feedback into design and product, and contributed to a multilingual menus hackathon.
Featured case study / Professional work
Designing Growth Across Languages and Cultures
DoorDash | Merchant Growth, Customer Experience & Digital Marketing | 2021–2024
More accessible merchant experiences for restaurant communities.
The work, in pictures.
Original campaign creatives
Bubble Tea Challenge campaign materials, with participating vendors.
Chinese-language article
A public-facing excerpt from the WeChat collaboration.
Three initiatives.
Bubble Tea Challenge
Partnered with 20 bubble tea vendors across New York, including Kung Fu Tea and Gong Cha. Later replicated in Vancouver.
Chinese-language digital outreach
DoorDash’s first Chinese-language WeChat article, with a New York food blogger, shared across WeChat, Little Red Book and Weibo.
Next exploration
Culture & Little